"A person with standards of judgment that enable him to 'place' or 'give meaning to' a stimulus in an almost automatic way finds nothing incongruous about such acceptance, his standards have led him to 'expect' the possibility of such an occurrence. Thus a reactionary citizen will believe almost any rumor he hears that casts aspersions on [others] . . . ideas or occurrences which contradict a rigidly established standard of judgment will be discarded, or overlooked." MSNBC, FOX News? Nope. It comes from a study conducted after Orson Welles performed his famous radio broadcast of H.G. Wells' War of the Worlds in 1938.
FORBES Magazine reports that after Proctor & Gamble changed their good-old Pampers disposable diapers into a new model, parents began reporting "chemical burn" like rash on their babies. When P&G refused to recall the diapers, saying 40 million diapers are changed every 24 hours and one-third of all babies have diaper rash at any given moment, parents used Facebook and other avenues to voice their concerns and suspicions. To date, no scientific evidence has been produced to prove or disprove the issue, yet the class-action lawsuit process has already started.
It is estimated that between 6 million and 12 million people listened to Welles' radio broadcast. Today, TV "news" and social networking sites reach billions. Where public trust once was placed in the "experts," it is now "the impulse of the socially networked mob [where] people see the collective wisdom of the crowd." To read the FORBES article, click here.


